business

Whenever I shop for women’s clothes in Pakistan, I don’t start with “what’s trending.” I start with one simple question: Where am I actually going to wear this?Because the truth…

If you were waiting for 2025 to be the year Pakistani startups “returned,” it didn’t happen. But something quieter—and arguably more important—did: the decline finally slowed. After two bruising years…

Introduction On a deeper level, a clear business vertical classification framework helps a company connect its strategy, day-to-day operations, and target market. It leads to smarter decisions, stronger compliance, and…

Pakistan’s government raised more than Rs1 trillion through fresh auctions of Treasury Bills (T-bills) and Pakistan Investment Bonds (PIBs), reflecting strong demand from banks and easing short-term yields. The latest…

As the new year begins, it is worth taking a closer look at an issue that continues to shape Pakistan’s economic future: women’s participation in the workforce. Despite years of…

In Pakistan, the idea of starting a business is no longer limited to those with large capital or family backing. Over the past decade, the way people earn, spend, and…